Influencer Marketing

Influencer marketing

Use influencer marketing to promote your brand through digital creators with large followings. Influencers can reach audiences that are otherwise difficult to get to, and their content is often professional quality.

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92% of people trust people more than brands.

Influencer marketing has a significant influence on consumer behavior. 59% of adults who
follow influencers trust their recommendations, and 74% of people use social media when
making buying decisions. These statistics show how influential it is to involve influencers in
your marketing strategy.

Why does influencer marketing work?

Influencers are on social media every day because it’s both their job and their passion. This keeps them up to date with the latest trends and means they can respond to them quickly. Their content is therefore always up to date and resonates with their audience. Because they are at home in the digital world, they know exactly what their followers enjoy and can tailor their posts to make them as successful and appealing as possible.

Influencers add a human and emotional dimension to communication, which increases authenticity. In addition, their collaborations are resistant to ad block tools, ensuring efficient delivery of content.

How much do influencers cost?

The price depends on the size of the influencer, the length of the collaboration and the product they are promoting. For macro influencers, the amounts for one deliverable are in the tens of thousands of crowns, for those with half a million followers in the hundreds of thousands. Smaller influencers often work on barter collaborations, but if your product or service is exclusive, barter collaborations can attract larger creators.

If you have a more limited budget but would still like to use creators to promote your brand, UGC marketing may be the solution for you.

How we work with influencers at FOXY

Strategy: We discuss the suitability of influencer marketing for your brand, goals, budget and type of influencers.
Targeting: We determine where the deliverables will be published (online, offline) and what they will look like.
Selection of influencers: We select the ideal creators based on metrics such as price, reach and engagement rate.
Brief: We create a detailed brief for influencers that defines expectations and goals.

Contract with influencer: We agree the contract and ensure it is signed.
Cooperation: We proceed to the actual cooperation defined in the brief.
Publication: Influencers create content that they submit for approval before publishing it.
Evaluation: We continuously monitor and evaluate campaign performance and send results and statistics.

"Working with FOXY on influencer marketing campaigns has been smooth and effective. They are super friendly, organized, helpful and they know how to get results. Would happily team up with them again."

Dominika Pijańska
Influencer Marketing Specialist

What good will that do you?

Current and trending content

Influencers are aware of the latest trends, which means your content will always be up-to-date and attractive for your target audience.

Authenticity

Collaborating with influencers gives you content that feels natural and trustworthy, so it can boost trust in your brand.

Resistance to ad blockers

Influencer marketing bypasses traditional ad blockers, so your content reaches followers.

Using diverse platforms

Influencers operate on different social networks, allowing you to reach different audiences and extend your campaign’s reach across multiple channels.

Selected clients for whom we provide influencer marketing