Management of comparison engines and XML feeds

Product comparison services

Product comparison sites are the perfect way to hook customers who are making purchasing decision and looking for the best product in a given category, or comparing price and availability across retailers. By listing on marketplace, you can harness the power of a big seller. You will reach customers who do not know about you and who prefer to buy on a particular e-shop due to the variety of assortment and business conditions.

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“We’re already registered on a price comparison website, but...”

... sales are minimal. We know what the problem is. In commodity XML feeds, dozens of parameters need to be set correctly to ensure that products are matched and displayed correctly. It is also important to compare your pricing policy with other sellers of the same product, or correctly offer shipping. In addition, the specifics of the requirements for the XML feeds of individual comparison services (Google, Eureka, Zbozi, etc.) vary, and so it is necessary to have product feeds in the correct format. We will show you how.

Product comparison services

Depending on your product type and business strategy, we will choose the most suitable comparison service. Some offer all products (Google Shopping), others specialise in a specific sector (Glami on fashion, Favi on furniture). We provide the listing of a maximum of products and we share with you strategies how to advertise successfully. We can help you occupy one of the leading positions – either by using bidding or by applying reasonable price and shipping adjustments.

Marketplaces

Together we will choose a suitable marketplace to sell your product range. Together with you, we will go through the listing process and be your technical partner in implementing the requirements. We will help you add products and advertise them.

What good will that do you?

Greater conversion probability

On a comparison site, customers are often already in the shopping phase, i.e. comparing conditions right before the purchase, so they have higher conversion.

Show off your advantage

If you have a better price, shipping, or availability of goods, you have a decent chance of poaching your competitors’ customers.

Shopping behaviour

According to an APEK study, up to 55% of respondents always or most of the time use a product comparison service.

New customers

You reach the customers of big brands who would not otherwise know about you. You use their market power to market your products to their visitors.