Copywriting & Content Creation | Foxy Marketing Agency

Copywriting

The same thing can be expressed in different ways. But it is not enough to be a subject-matter expert to write well. For a text to fulfil its purpose, it must be easy to read, clear, and factual. Simply no frills and nothing complex.

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“What about writing it ourselves?”

That is not a bad idea. After all, you know the most about your product or services. However, in order for customers to enjoy reading your texts and to have a positive impact on your business, let us fine-tune them. We will show you how to factor in keywords that are relevant to your industry. And we explain complicated things to readers simply.

Do you want top-quality content on your website? Or do you want words that open customers’ wallets?

You see the difference? We do. While most of us can write (and some of us can even write without mistakes), we describe your product so the customer wants to buy it. High-quality content can attract not only real-life people, but also internet search engines, to which we serve content in machine-readable form. This will ensure they are better indexed, which therefore means displayed more often to a more relevant audience.

How does it work?

We will discuss what the topic is, who your target audience is, and what the purpose of the message is. We determine the optimal content and communication strategy, as well as the tonality of communication. We will research the topic, find relevant sources, understand it. Subsequently, we will describe the topic in such a way that it is logically structured, contains information that is interesting both for the layman and the more advanced reader, includes relevant keywords, and is accompanied by appropriate graphics – all this with adherence to the SEO principles. In short, to make it human and search engine readable. Together we will finally agree on the factual accuracy of all data and send the texts to your customers.

What texts can we create for you?

Each channel requires a slightly different rendering of text. We will be happy to prepare for you

product texts,
web texts,
blog articles,
social media posts,
e-mail texts.

We prepare all texts to match your content strategy and brand. They will be understandable not only for your customers, but also for search engines.

What good will that do you?

Your voice will be clear

Customers will understand your texts, come back to them, and recommend them. This increases your reach and the number of potential customers.

You will reach new customers

Interesting topics are sought after by people across the Internet. If your content is good, people will find it and read it.

You build authority

High-quality articles, tutorials, FAQs, and more increase your authority in the field. Your texts answer questions that people care about. These people then refer to you, you become an authority figure, your brand grows.

You will make yourself visible

Proper bot handling makes your site better indexed and more search engines link to it. Your brand visibility grows – as does the number of potential customers.