Content Marketing and Content Strategy Creation

Content strategy

A long-term strategy will bring order to your content. Creating relevant content is not an easy discipline. You can write as you please, but you are unlikely to maintain a clear concept and continuity of thought. You need to create an interesting and continuous story for your brand and communicate its values and specifics.

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“A strategy sounds all well and good, but really?”

Yes, you can write randomly. But can you keep an eye on all the details? Are you really writing about what people care about? Do you know when your articles get the most readership? Do you regularly write in such a way that the target audience will remember you? If the answer to any of these questions is negative, a content strategy is what you need to make your content more effective and help keep your audience focused.

High-quality content that makes sense

It is not about writing one article. You want to create content that broadens horizons while explaining your issues in more detail. Individual topics must therefore be logically related. You start with information about the existence of a service or product and its basic parameters. In further communications you deepen this knowledge. Moreover, the whole thing must be crystal clear, understandable for both the layman and the advanced user. Thus, content cannot be created accidentally, but according to a detailed plan: a content strategy.

How is content strategy developed?

We prepare a content and SEO audit to determine the real searchability of topics and what is worth writing about. We will build on this content audit of your website, as well as the keywords and topics that your competitors focus on. We also supplement this data with topics from you as experts in the field. We piece together the topics and prioritise them. We define the types of content we will create (blog articles, news, SoMe posts, etc.), their scope, frequency, priority, correct tonality, and the channel through which they will be distributed. Content strategy becomes an integral part of the assignment and helps all other suppliers (copywriters, social network administrators, graphic designers, and others).

How to get content out to people

This is also answered by the content strategy. You have several different social networks, send newsletters, write a blog, and you advertise in advertising systems. Which ones are suitable for publishing a particular message, and do they match up? We make sure that your communication is comprehensive and that your reader gets the message, but also ensure it is not unnecessarily pushy.

What good will that do you?

You will reach customers

The long-term creation of interesting content will attract new customers. And you keep the old ones.

Building authority

You might want to be just another company who sells something. Or you might want be seen by customers as an expert who will always help and advise them. Who do they recommend to their friends?

Attract search engines

First, we create content for people; second, for search engines. Relevant content will move you up a few notches in unpaid searches and drive more organic site traffic.

You build a relationship

You advise, provide information on news and trends. All this builds and maintains contact with customers.