UGC marketing

People trust people, and the less advertising looks like advertising, the better. UGC marketing builds on the power of authentic content created by your customers and delivers natural brand
promotion.

Get in touch

"We can make our own videos."

You can still do that. UGC has the advantage that the content is created by real customers who have direct experience with your product. This content is considered more trustworthy and feels more natural than professionally created adverts.

How does UGC work?

UGC (or user-generated content) can be created organically through contests or challenges that customers enter. You can also collaborate with selected creators, who create content tailored to your brand. Content can take the form of photos, videos (reviews, tutorials, unboxing, ASMR), text reviews or blog articles. This content can then be used on social networks, in adverts or on your website.

UGC vs influencer marketing

UGC is very affordable compared to influencer marketing and does not require creators to have a large following. They don’t put the content on their profiles, they create it tailored to your brand. After publication, they no longer care for the content. Unlike influencers, who post content on their profiles and create it for their community of followers, UGC creators focus directly on your brand’s needs and goals. Moreover, the figures show that UGC is 9.8 times more influential than videos from influencers.

How we work with UGC creators at Foxy

We discuss whether UGC suits your brand.
We set what goals collaboration should achieve.
We define the budget, products and deliverables.
We create a UGC brief and contract.

We approach and choose the creators.
After the brief and contract are signed, we start the collaboration.
We deploy the approved deliverables on selected channels.
We evaluate and report on the fulfilment of the objectives.

What good will that do you?

Credibility and authenticity

People trust content from other people more than from brands. You get natural and authentic content that feels less like traditional advertising.

Increase in conversions

UGC has a proven positive impact on brand growth, driving sales and increasing the return on ad spend (ROAS).

Lower costs

You do not have to pay for a professional photographer, cameraman, models and graphic designers. Most creators are willing to work for barter or a low fee.

Expansion of advertising formats

Creators know what content is trending now and can film your products to capture attention. You get new and diverse formats that resonate better with your audience.