Expansion abroad: Czech & Slovak market entry

Expansion into the Czech and Slovak markets

Are you considering expanding abroad and thinking about entering the Czech or Slovak market? We can be your partner who knows the specifics of the advertising market in the Czech Republic and Slovakia and understands the customer’s shopping habits and mentality. And you can communicate with us easily in English.

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“It works the same way everywhere, so we’ll do what we do at home and it’ll work.”

Not quite. For example, one specific feature of the Czech market is the strong local player Seznam, which has its own advertising platform and well-managed content network of websites. Alongside it, there is also a strong base of local media houses that publish print and online media with a large reach. The Czech customer is demanding, used to a high level of service, a quality website and next day delivery. In addition, there is a very dense network of pick-up boxes and their local operators in both countries.

Seznam.cz and display advertising

Do you need high-quality display advertising on highly visible surfaces and large media websites? Many of the most popular Czech websites are run by Seznam.cz. You can get on them either through its Sklik advertising system or direct purchases. Thanks to our long-term partnership and the total volume of advertising, we can provide you with the most advantageous terms and superior service. We have experience with all variants of content formats (native advertising, PR articles, newsletters and more), so we can choose a solution that makes sense for your specific case.

Media houses and the advertising market

We understand the Czech and Slovak advertising market and have been working with all leading media houses in the Czech Republic and Slovakia for a long time. We know the individual titles, their target groups and their real media reach. We can therefore get you not only into print, but also into newsletters and social networks. We have an overview of media events organized by publishers where you can present yourself. Thanks to our total media buys, we can provide you with the best prices.

OOH advertising

It is often assumed that the OOH (Out of Home) advertising provider market is made up of just the two biggest players. In fact, there are dozens of other providers, often local. We know them. Thanks to this, we can offer the best combination of OOH campaigns (indoor and outdoor advertising) in terms of visibility, location and price to suit your needs exactly.

Local market knowledge

We know customer behavior. We know which carriers they prefer and which payment methods they use. We are also familiar with local sales projects and media events, such as Dny Marianne (Marianne Days) and Nákupy Ona Dnes (Her Today Shopping), which can help your brand quickly gain visibility on the Czech or Slovak markets. With us, you will not miss out on any opportunities to get closer to your customers.

Marketing localization

We are native Czech and Slovak speakers, so we can prepare marketing materials that will feel natural to the local audience.

For example, we can help you localize:

communication on social networks;
banners and advertising formats;
texts for websites and ads;
keyword analyses for the Czech and Slovak markets;
product XML feeds.

We ensure that your entire presentation feels local and trustworthy.

Influencers and UGC

You can browse influencer profiles yourself. But assessing their true impact on your local audience, relevance to your brand or reputation in the market is more difficult. We have been following the influencer scene in the Czech Republic and Slovakia for a long time. For example, we know which Czech influencers cooperation really works with, who is currently most visible in the media in Slovakia and who has had issues that could damage your brand.

We work with Czech and Slovak creators and have our own database of influencers and UGC creators across disciplines. We will help you choose the right creators, set up cooperation and ensure that communication feels natural to your local audience.

What good will that do you?

You are not building on greenfields

You will be able to use our knowledge of the Czech and Slovak markets and our contacts for faster growth.

You will seem local

By tailoring your marketing communications to local customers

You will know the local specifics

Keeping track of who the key players, carriers and payment methods are.

Better coverage and pricing

You will know what works and buy it at the best price.