We have been collaborating with YES Jewellery since 2023, when they came to us to address
expansion into the Czech and Slovak markets. Right from the start, we focused on thorough
preparation—we conducted surveys, media research, analysed the competition and, based on this, designed a suitable strategy and media mix for both markets. We then took over media management and purchasing collaboration with influencers and loyalty club promotion campaigns, including Meta Ads management and work with UGC creators.
