Web Analytics & Web Data Audit

Web analytics

Everyone collects data, but not everyone knows why. Not to sound cheeky, but let us ask you a question: Do you really know how to make the most of all the data you have?

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“We use/have set up Google Analytics.”

Well done! But do you know exactly what it measures? Sales can be counted with or without postage, with or without VAT. Does it give you the cost of obtaining sales information?

We can connect and pool all data sources in your ad channels so you have a one-stop view of your website performance, and can track and measure traffic and conversions to your website from all marketing channels.

Quality data analytics

Quality data is essential for your business decisions, helping you to understand your history and predict the future. You can better optimise purchasing and inventory. Find out if you have problems on the website in the purchasing process. This information will make your business more efficient, help you avoid unnecessary investment, and prevent customer losses due to hidden obstacles on your website.

Data audit

We check and correctly adjust measuring tools. We compare e-shop and ERP sales data, differentiate B2B and B2C purchases, solve currency conversions, and check VAT settings. We will complete cost data from individual advertising systems. We will audit the website and verify the correctness of product matching in the data layer of the e-shop with advertising systems. Finally, we serve everything up in a clearly arranged interactive report that is always available to you and can be updated at any time.

What good will that do you?

Get to know customers

You will find out where visitors came from, what they were doing there and whether they bought, or how much it cost you to bring them.

Order in the data

You will have sales and costs in one place in a uniform format, even if they are listed differently in each system. They are easier to evaluate.

Streamline investments

You will find out the weight of all your advertising channels, based on which you can better allocate your budget among them and achieve the maximum within your performance marketing.

Data-driven decisions

We will help you interpret the data and recommend how to use it for the benefit of your business.