followers up 36% • +2,800 new fans • organic reach 710,000+ • profile conversion rate up to 20%
When authentic content, the right creators and good timing are combined, results come quickly. In the case of Bruno Family Park, in a matter of months we were able to change the Instagram profile from a mostly static channel to a dynamic place full of real family experiences—and the audience responded immediately.
In the first three months of collaboration, the profile conversion rate jumped from 4.8% (January) to 13.9% (February) and then 20% (March). The profile thus not only grew, but also began to bring new visitors in real life. If you’re wondering how we did it step by step, read on.
Default state: nice profile, minimal impact
The park’s Instagram had 5,449 followers, with communication mainly based on graphics and still photos. The feed was nicely coordinated, visually keeping to the client’s brand. However, engagement was low—most posts had single digits to lower tens of interactions. The profile conversion rate (new followers/profile visits) was 4.87% in January. It was clear that we needed dynamism, emotions and, most importantly, content that parents could relate to.
Strategy: “From mum to mum”
Instead of visual-based campaigns, we opted for the format that works best in the family entertainment segment: an authentic personal experience.
What we did:
- We chose 15 relevant creators—mostly mums with children.
- Emphasis on audience geography (South Moravian Region, Prague, Bratislava).
- A mix of larger accounts and microinfluencers, as their recommendations seem most trustworthy.
- Each collaboration produced 1 Reel and 3 Stories
- We also included selected Reels in paid advertising → a combination of authenticity and performance.
- We didn’t force the creators to keep to the client’s brand—we left the visual appearance to them, to make it feel authentic and fit naturally into the creator’s communication.
Thanks to this, we reached out not only to the individual creators’ followers, but also new families who had not previously known of Bruno Family Park.
Results: growth seen every month
- Start: 5,449 followers
- September 2025: 7,919 followers
- +2,800 followers / +36%
The profile’s conversion rate grew like it was on steroids. The highlight was a 20% profile conversion rate — that is, one in five who visited the profile started following Bruno Family Park.
Reach
- Total reach: approx. 710,000
- This is almost double the previous period.
- 35% of the reach came from the larger influencers’ output.
Engagement
In the case of the UGC outputs, we can see a regular increase:
- more comments like "thanks for the tip, we’re going this weekend"
- tens to hundreds of saves → exactly what proved families’ real interest
- we received feedback from the client that this has really affected the park’s visitor numbers and there is a plan to invest more in this channel in the future
An authentic family video simply sells better than the best graphics in this case.
What’s next
The profile is poised for further growth. We are working on selecting a new group of creators and preparing content blocks for the client’s key periods—Christmas, spring holidays. The goal is to not only move the Instagram account forward, but to reach an audience that will actually come to the park.
