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How we increased Pražírna Ignác sales by 320% during Black Friday

Kristýna Férová • 19. 3. 2026 • Social Media

Black Friday 2025 was extremely strong for our client Pražírna Ignác. Compared to the previous year, it managed to increase sales by 320%. This result was not driven by a higher discount (which remained the same as the previous year) or a significant increase in advertising costs, but by smart work with Meta Ads, an emphasis on diversity of creative work and the involvement of UGC content that worked even without direct discount communication.

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How the YES Jewellery ambassador campaign was created

Kristýna Férová • 16. 2. 2026 • Social Media

We have been collaborating with YES Jewellery since 2023, when they came to us to address expansion into the Czech and Slovak markets. Right from the start, we focused on thorough preparation—we conducted surveys, media research, analysed the competition and, based on this, designed a suitable strategy and media mix for both markets. We then took over media management and purchasing collaboration with influencers and loyalty club promotion campaigns, including Meta Ads management and work with UGC creators.

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How an influencer & UGC strategy boosted the growth of Bruno Family Park

Jakub Kadlec • 20. 10. 2025 • Marketing strategy,Social Media

When authentic content, the right creators and good timing are combined, results come quickly. In the case of Bruno Family Park, in a matter of months we were able to change the Instagram profile from a mostly static channel to a dynamic place full of real family experiences—and the audience responded immediately.

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